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The UK government has confirmed it will introduce a new excise duty on vaping products as the Vaping Products Duty (VPD) starting 1 October 2026. This is the first time vaping liquids will be taxed in the UK and it represents a major change for the industry, retailers, and consumers alike.
Under the new rules:
All vaping liquids will be taxed at a flat rate of £2.20 per 10ml — whether they contain nicotine or not.
The tax applies when the liquids are manufactured in or imported into the UK.
Retailers will also need to comply with the new Vaping Duty Stamps (VDS) scheme, meaning every product sold must carry a duty stamp from 1 October 2026, with unstamped products prohibited after 1 April 2027.
This marks a significant shift, previously vaping liquids were not subject to excise duties like alcohol, tobacco, or fuel.
1 April 2026 – Businesses can register with HMRC for the duty and stamp scheme.
1 October 2026 – Vaping Products Duty and Vaping Duty Stamps take effect.
1 April 2027 – All vaping products must carry a duty stamp to be legally sold.
The UK government’s official aim is to:
Reduce affordability and appeal of vaping products, especially to young people and non-smokers.
Raise additional revenue for public services, while still trying to keep vaping cheaper than smoking.
Improve enforcement and curb the illicit market through the duty stamp scheme.
Importantly, tobacco duty will also be increased at the same time so that smoking doesn’t become cheaper than vaping, a key concern for public health policy.
Because the duty is applied before products reach the shop, many retailers will see higher wholesale costs. If manufacturers and distributors pass these on, retail prices will rise especially for larger bottles like shortfills and longfills.
For example:
A 50ml bottle could attract £11 in duty alone.
A 100ml bottle could add £22 in duty to the cost.
Retailers must:
Register for the duty and stamp scheme by April 2026.
Ensure all products they sell carry the official duty stamps by October 2026.
Non-compliance risks penalties, including confiscation of goods.
Businesses will have new administrative obligations — from tracking stamped inventory to managing compliance documentation. These add overhead both in time and cost.
As the tax is passed down the supply chain, most customers can expect retail prices to increase, particularly on larger bottles of e-liquid.
The government says its aim is not to discourage adult smokers from switching to vaping, which is estimated to be substantially less harmful than smoking.
That’s why tobacco duty rises will be matched so that smoking remains more expensive than vaping.
Some consumers may:
Reduce how much they vape.
Switch to cheaper products where legally possible.
In worst-case scenarios, some might drift back to smoking if price gaps narrow too much a concern voiced by industry groups.
The introduction of the UK vape tax in 2026 is a major turning point for the vaping industry. Vape retailers must prepare for increased costs, new compliance duties, and operational changes. Consumers should expect changes to pricing and product availability.
While the policy aims to balance public health goals with consumer and business interests, the long-term effects will unfold over the coming years — and both shops and vapers will need to adapt.
If you wish to read more about this visit the GOV website below.
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